Brijesh Desai 
Samsung’s Galaxy Z Fold8 duo and Flip8 exceed pre-order targets in Europe, with 20% year-on-year growth and the standard Fold8 capturing nearly 40% of orders.
Galaxy Z Fold8 duo and Flip8 exceed Samsung’s pre-order targets in Europe
Galaxy Z Fold8 duo and Flip8 exceed Samsung’s pre-order targets in Europe — and the numbers behind that claim are more than just a marketing line. Samsung has confirmed that pre-orders for its 2026 foldable lineup have already surpassed the company’s internal goals in the region, despite higher prices and a more crowded foldable market.
The new Galaxy Z Series, which includes the Galaxy Z Flip8, Galaxy Z Fold8, and the newly introduced Galaxy Z Fold8 Ultra, has beaten last year’s Galaxy Z Fold7 and Flip7 by over 20% year-on-year in Europe during the first 11 days since the July 22 unveiling. Pre-orders remain open until August 6, with official sales starting August 7, 2026.
Europe pre-order performance: what the data shows
The headline figures are striking:
- Total pre-orders for the Galaxy Z Flip8, Fold8, and Fold8 Ultra are 20% higher than last year’s models in Europe.
- The standard Galaxy Z Fold8 is the clear favorite, accounting for almost 40% of all foldable pre-orders in the region.
- Samsung says it surpassed its pre-order target for the Galaxy Z Series in just 11 days across Europe, ahead of the official on-sale date.
Menno Van Den Berg, President of Samsung’s European Telecom Office, noted that the strong response “demonstrates strong and growing consumer demand for foldable innovation,” with particular excitement around the reimagined Galaxy Z Fold8 and its new form factor.
Pricing and mix in Europe
Samsung’s European pricing reflects a clear push upmarket:
- Galaxy Z Flip8 (256GB): around €1,299
- Galaxy Z Fold8 (256GB): around €1,999–€2,000
- Galaxy Z Fold8 Ultra (256GB): around €2,199, rising to €2,799 for top storage
Even with these higher price points, the Fold8 is outselling the Fold8 Ultra in Europe by a noticeable margin, which suggests many buyers are opting for the more mainstream wide foldable rather than the premium Ultra variant.
Why this matters for Samsung
Europe has become a critical battleground for foldables. Samsung held about 56% of the European foldable market in early 2024, but that share slipped to around 41% by early 2025 as rivals gained ground. A strong 2026 cycle could help stabilize or even grow Samsung’s position in the segment, especially if the Fold8’s new design and improved specs resonate with upgraders and first-time foldable buyers.
The fact that pre-orders are up 20% year-on-year despite higher prices and more competition is a positive signal for Samsung’s foldable strategy. It suggests that the combination of a refreshed Fold8 design, the ultra-premium Fold8 Ultra, and the compact Flip8 is hitting the right mix for European consumers.
Global context: Korea and the US
The European strength mirrors results elsewhere:
- In South Korea, Samsung reported around 1.44 million pre-orders in seven days, topping the previous Galaxy Note 10 record.
- In the US, pre-orders for the Z Series are reportedly 30% higher than last year’s models.
This global pattern indicates that the 2026 foldable lineup is resonating across multiple markets, not just in Samsung’s home turf.
Final take
The message from Europe is clear: despite premium pricing and a more competitive landscape, Samsung’s latest foldables are drawing strong early demand. The Galaxy Z Fold8 duo and Flip8 exceed Samsung’s pre-order targets in Europe by a comfortable margin, with the standard Fold8 emerging as the standout model. If this momentum carries into the official sales period, 2026 could be a pivotal year for Samsung’s foldable business in the region.
Summary: Samsung’s 2026 foldable lineup has already beaten its European pre-order targets, with 20% year-on-year growth and the Galaxy Z Fold8 capturing nearly 40% of orders, signaling strong demand ahead of the August 7 launch.