---
title: "LinkedIN LAUNCHES CREATOR-LED VIDEO SHOWS IN EXPANDED BRANDLINK PROGRAM TO BOOST B2B ADVERTISING"
url: https://digitaltechbyte.com/linkedin-launches-creator-led-video-shows-in-expanded-brandlink-program-to-boost-b2b-advertising/
date: 2025-05-02
modified: 2026-04-23
author: "Brijesh Desai"
description: "Professional networking platform leverages influencer content to offer brands premium ad placements LinkedIn is doubling down on its investment in the creator economy with a major expansion of its BrandLink initiative, formerly..."
categories:
  - "News"
tags:
  - "Ads"
  - "AI"
  - "BRANDLINK"
  - "Brands"
  - "Content Creators"
  - "creator-led video shows"
  - "entrepreneurship"
  - "Influencers"
  - "leadership"
  - "LinkedIn"
  - "premium ad placements"
  - "Revenue-sharing model"
  - "Youtube Monetization"
image: https://digitaltechbyte.com/wpbytes/wp-content/uploads/2025/05/Linkedin.jpg
word_count: 305
---

# LinkedIN LAUNCHES CREATOR-LED VIDEO SHOWS IN EXPANDED BRANDLINK PROGRAM TO BOOST B2B ADVERTISING

*Professional networking platform leverages influencer content to offer brands premium ad placements*

LinkedIn is doubling down on its investment in the creator economy with a major expansion of its **BrandLink** initiative, formerly called the Wire Program. The revamped platform now features a curated selection of **creator-led video shows**, giving advertisers the opportunity to place in-stream ads alongside premium business content from top influencers and publishers.

### High-Profile Creators Drive Premium Content

The new lineup includes original series hosted by prominent figures such as:

- **Steven Bartlett**, entrepreneur and host of *The Diary of a CEO* podcast

- **Rebecca Minkoff**, fashion designer and business leader

- **Candace Nelson**, founder of Sprinkles Cupcakes and *Sugar Rush* judge

These shows explore key professional themes, including **AI, entrepreneurship, and leadership**, tailored to LinkedIn’s audience of over **1 billion professionals**.

### A Lucrative Opportunity for Advertisers

Brands can now align with trusted creators by running **pre-roll video ads** before these high-quality shows. According to LinkedIn’s data:

- In-stream ads see a **130% higher completion rate** than standard video ads.

- They also achieve a **23% higher view rate**.

- **94% of B2B marketers in India** say video accelerates ROI.

- **72% of B2B buyers** in the region credit influencer content with boosting brand trust.

### A Win-Win for Creators and Brands

The BrandLink program follows a **revenue-sharing model**, allowing creators to retain ownership of their content while granting LinkedIn first publishing rights—similar to YouTube’s monetization approach. This ensures creators maintain creative control while benefiting from ad revenue.

### LinkedIn’s Strategic Shift Toward Quality Engagement

By integrating creator-led video content, LinkedIn is positioning itself as a **brand-safe, high-impact advertising platform** for professionals. Rather than competing on sheer ad volume, the company is focusing on **contextually relevant, value-driven content** that resonates with decision-makers.

**The Big Picture:**
As LinkedIn evolves beyond traditional networking, the BrandLink expansion signals a strategic push into **premium digital advertising**, fostering deeper connections between brands, creators, and professionals. This move could redefine how B2B marketers engage with audiences in an increasingly video-dominated landscape.