--- title: "Meta Goes All‑In on Muse: Mac App Control, Shopping, and a Dedicated Email Address" url: https://digitaltechbyte.com/meta-goes-all-in-on-muse-mac-app-control-shopping-email-address/ date: 2026-09-26 modified: 2026-09-26 author: "Brijesh Desai" description: "Meta went all in on Muse: it can now use apps on your Mac, shop for you at major retailers, and is getting its own email address—while startup Instinct already..." categories: - "News" tags: - "iMessage AI agent" - "Instinct AI agent" - "Meta Connect 2026 Muse" - "Meta Muse Mac computer use" - "Muse digital avatars" - "Muse email address" - "Muse Shopify PayPal" - "Muse shopping integration" - "Muse smart glasses" - "Muse vs Instinct" - "personal AI agent comparison" - "WhatsApp AI agent" image: https://digitaltechbyte.com/wpbytes/wp-content/uploads/2025/10/meta_ai-650x340.webp word_count: 876 --- # Meta Goes All‑In on Muse: Mac App Control, Shopping, and a Dedicated Email Address **Meta went all in on Muse**: it can now use apps on your Mac, shop for you at major retailers, and is getting its own email address—while startup Instinct already does similar tasks over iMessage and WhatsApp. ## Meta went all in on Muse. It can now use apps on your Mac and shop for you, and it’s getting its own email address **Meta went all in on Muse**, announcing a wave of new capabilities that turn the agent from a chat thread into a cross‑platform personal assistant. At Meta Connect 2026, the company said Muse can now **control apps on your Mac**, **shop for you at major retailers**, and will soon have **its own dedicated email address**. A competing startup, **Instinct**, already performs similar tasks over **iMessage and WhatsApp** without a dedicated app. The updates mark Meta’s most aggressive push yet into “personal superintelligence,” with CEO Mark Zuckerberg and Chief AI Officer Alexandr Wang framing Muse as a 24/7 agent that can act on your behalf across devices, apps, and services. ## Muse can now drive any app on your Mac The only feature that is **live now** is **computer use on Mac**. With user permission, Muse for Mac can: - Open and control **any app** on the machine. - Read and organise **files, messages, notes, reminders, email, and calendar** items stored locally. - Perform actions such as sending messages, deleting notes, moving files, and summarising conversations. - Continue working on queued tasks even after you **walk away from the computer.** Meta describes this as “computer use”: you assign tasks, Muse executes them across native apps, and you can monitor progress later. Access is opt‑in, and Meta says the agent will always ask for approval before performing sensitive actions. ## Shopping integrations: Walmart, Sephora, and more Meta also announced that Muse will be able to **shop on your behalf** through partnerships with major retailers and payment providers. Announced partners include: - **Walmart, Best Buy, Gap, Sephora, Ulta, Wayfair**, and others. - Payment via **Shop Pay** and **PayPal**. - Integration with **Shopify** product catalogues for browsing and checkout. Wang said Muse can view product catalogues, add items to a cart, and complete purchases using linked payment methods. However, some reports note that **Amazon has blocked Muse** from automating purchases on its site, and several shopping features were presented as “coming soon” rather than immediately available. ## Muse is getting its own email address Meta confirmed that Muse will soon have a **dedicated email address** that belongs to the agent, not the user. This will allow you to: - **Add Muse to email threads** so it can read context and act. - **Forward emails directly to Muse** with instructions (for example, “Book the earliest flight in this thread” or “Summarise this project and draft a status update”). - Let Muse **use its own address** to send confirmations, receipts, or follow‑ups when performing tasks. The email feature is currently **under development**, with Meta saying it will launch “very soon” but without a specific date. ## Digital avatars and smart glasses integration In addition to Mac control, shopping, and email, Meta previewed several other Muse upgrades: - **Real‑time video avatars**: customizable digital personas for video chats with Muse. - **Smart glasses integration**: in the coming months, you’ll be able to wake Muse on Meta’s AI glasses by saying the name you’ve given your agent, then ask it to add items to a shopping list, schedule meetings, or perform other tasks. - **Renaming and personalisation**: you can rename Muse and adjust how it looks and sounds across interfaces. Most of these features were announced as “coming” rather than live at launch. ## Instinct already does this over iMessage and WhatsApp While Meta is rolling out these capabilities gradually, startup **Instinct** is already offering a similar agent experience through existing messaging apps. Instinct: - Works over **iMessage, WhatsApp, SMS**, and phone calls—no dedicated app required. - Connects to **email, calendar, and messages** to perform tasks like booking, buying, and even calling businesses on your behalf. - Is reportedly in talks to raise **$1 billion at a $10 billion valuation**, on top of $350 million already raised. Comparisons highlight key differences: - **Access**: Instinct lives in your existing chat threads; Muse has its own iOS/Android apps, a web interface, and WhatsApp integration, but not iMessage. - **Platform reach**: Muse is expanding into Mac control and smart glasses; Instinct focuses on mobile messaging and phone calls. - **Ecosystem**: Muse is tightly integrated with Meta’s products and partners; Instinct positions itself as a neutral, inbox‑centric agent. ## What’s live now vs coming soon According to Meta’s own recap and independent coverage: **Live now**: - Muse for Mac with **computer use** (drive any app with permission). Core agent capabilities in the Muse app, web, and WhatsApp (research, forms, bookings, etc.). **Announced, no live date**: - Muse’s **dedicated email address**. - Expanded **shopping integrations** (Walmart, Sephora, etc.). - **Smart glasses** wake‑by‑name and task execution. - **Video avatars** for real‑time chats. Meta’s message is that Muse is evolving from a chatbot into a **platform‑spanning personal agent**, but many headline features remain in the “coming soon” bucket. **Summary:** **Meta went all in on Muse**, announcing Mac app control, shopping at major retailers, and a dedicated email address, plus digital avatars and smart glasses integration. While Mac computer use is live now, many features are still “coming soon,” even as startup Instinct already performs similar tasks over iMessage and WhatsApp.