Sony launches BRAVIA 9II and BRAVIA 7II with True RGB in India, bringing premium picture quality, RGB Backlight Master Drive Pro, and Google TV.

Sony launches BRAVIA 9II and 7II with True RGB in India

Sony launches BRAVIA 9II and 7II with True RGB in India at a time when premium TV buyers are paying closer attention to picture quality, brightness control, and wide-view performance than ever before. The new BRAVIA 9II becomes Sony’s flagship 2026 television for the Indian market, while the BRAVIA 7II extends the company’s True RGB lineup across more screen sizes and price points.

What makes this launch stand out is the display technology at the center of it. Sony’s True RGB system uses independently controlled red, green, and blue LEDs, driven by the company’s RGB Backlight Master Drive Pro, to deliver more precise color reproduction and better contrast control. In practical terms, Sony is aiming for a picture that feels richer in bright rooms, more accurate in dark scenes, and more consistent across wider viewing angles.

What Sony has introduced

The BRAVIA 9II is the top-end model in the new lineup, and Sony is positioning it as its most advanced home TV for 2026. The BRAVIA 7II, meanwhile, is the earlier premium model in the series and is already available in India in 55-inch, 65-inch, 75-inch, and 85-inch sizes. Together, the two models form Sony’s first True RGB BRAVIA TV portfolio in the country.

Both TVs also include Sony’s Cognitive Processor XR, which analyzes scenes in real time to tune contrast, color, and brightness more intelligently. The result is supposed to be a more cinematic viewing experience, especially for sports, streaming movies, and high-end gaming content where detail and motion handling matter a lot.

Price and availability

Sony has kept the BRAVIA 7II available immediately in India, while the BRAVIA 9II goes on sale from June 29. The TVs will be sold through Sony Centres, Sony Exclusive stores, ShopatSC.com, leading electronics retailers, and major e-commerce platforms.

Pricing shows clearly that Sony is targeting the premium segment. The BRAVIA 7II starts at Rs. 2,21,990 for the 55-inch model, while the 65-inch is priced at Rs. 2,74,990, the 75-inch at Rs. 4,19,990, and the 85-inch at Rs. 5,29,990. The BRAVIA 9II is positioned even higher, with the 75-inch model at Rs. 5,39,990 and the 85-inch at Rs. 6,69,990 as best-buy pricing.

Why True RGB matters

Sony’s pitch here is not just about brightness or sharper images. True RGB is meant to improve color volume, which is the range and richness of colors a TV can display under different lighting conditions. That becomes especially important in Indian homes, where a TV often has to perform well in daylight, under mixed lighting, or in large living spaces with multiple viewing angles.

The company also says the new panels deliver more accurate color reproduction in bright environments, which is one of the harder problems for premium LCD-based TVs to solve. For buyers comparing high-end TVs, this is the kind of detail that can matter more than a spec sheet headline.

Who this is for

These TVs are aimed at buyers who want a home-theater experience without moving to a projector setup. If someone watches a lot of streaming content, sports, or console gaming and cares about strong contrast, clean color, and premium design, the BRAVIA 9II and 7II are clearly meant to sit near the top of the shortlist. The bigger sizes also make them appealing to luxury buyers building out dedicated media rooms or premium living spaces.

Sony is also leaning on convenience features like Google TV, Dolby Vision, Dolby Atmos, and an inclusive premium remote with USB Type-C charging, backlit buttons, and Find My Remote support. Those details may not sound flashy, but they help complete the premium experience.

Final take

Sony launches BRAVIA 9II and 7II with True RGB in India as a clear statement that it still wants to lead the premium TV conversation. The combination of new display hardware, AI-based picture processing, and large-format options gives Sony a strong answer to buyers who want more than just a big screen. For high-end TV shoppers, this launch is easily one of the most interesting in India this year.

Summary: Sony’s BRAVIA 9II and 7II bring True RGB display technology to India, with premium pricing, larger screen sizes, and picture-quality upgrades built for high-end home entertainment.