Tag Archives: click-through rate

First of all, let’s understand the CPC. CPC often referred to as cost-per-click, is how much you’ll pay for each click in a PPC or pay-per-click advertising campaign. You will be able to keep your marketing budget on track when you monitor your CPC. Because it allows you to decide …

PPC is all about ad copy, keyword bids, and conversion tracking, the answer to this is no. Although it may sound shocking, PPC performance can also be affected by the website design. Website designing is not just about the site’s aesthetic appeal but also about the business overall performance. If …