Apple sets September 9 for ‘Surprise and Shine’ event.  Apple Event keynote expected to reveal the iPhone 18 Pro, foldable iPhone, Apple Watch, and more.

Apple sets September 9 for ‘Surprise and Shine’ event

Apple’s next big event is set for September 9, when the company will hold its annual iPhone-focused keynote at the Steve Jobs Theater in Apple Park. The event carries the tagline “Surprise and Shine” and will be streamed globally through Apple’s website, YouTube, and the Apple TV app.

The presentation begins at 10:00 a.m. Pacific Time, which is 10:30 p.m. IST on September 9. It will also mark the first major Apple product launch under incoming CEO John Ternus, who is expected to take over from Tim Cook on September 1.

What Apple may announce

Apple has not confirmed which products will appear at the event. However, reports and long-running leaks point to several major announcements:

• iPhone 18 Pro and iPhone 18 Pro Max.
• Apple’s first foldable iPhone, possibly branded iPhone Ultra.
• Apple Watch Series 12.
• Apple Watch Ultra 4.
• New AirPods.
• Potentially, an updated Apple TV 4K and HomePod mini.

The foldable iPhone is expected to be the biggest surprise. If Apple introduces it on September 9, the company would finally enter a category already occupied by Samsung, Google, Motorola, and several Chinese smartphone manufacturers.

The foldable iPhone possibility

Details about Apple’s first foldable remain unconfirmed, but rumours suggest it could use a book-style design rather than a compact flip format. Apple is reportedly prioritising durability, a nearly crease-free display, and a premium hinge system before entering the market.

The device could sit above the standard iPhone range and carry the “Ultra” branding. That would allow Apple to charge a premium while positioning the phone as a productivity and display-focused device rather than simply another iPhone variant.

However, some reports suggest the foldable model might be announced separately or arrive later in the year. Apple’s official invitation does not mention any product, so the foldable iPhone remains a strong possibility rather than a confirmed launch.

Possible iPhone 18 Pro upgrades

The iPhone 18 Pro lineup is expected to receive Apple’s usual annual upgrades:

• A faster A-series processor.
• Improved camera hardware and computational photography.
• Better battery efficiency.
• New display and design refinements.
• Expanded Apple Intelligence features.

Apple may also use the event to explain how its latest AI features work across the iPhone, Apple Watch, AirPods, and other devices. The company has increasingly connected hardware announcements with its broader Apple Intelligence strategy.

Apple Watch and AirPods

Apple Watch Series 12 and Apple Watch Ultra 4 are also expected to appear. Possible updates include improved health sensors, longer battery life, better performance, and new safety features, though Apple has not confirmed any specifications.

New AirPods could receive audio improvements and tighter integration with Siri. Apple may position its earbuds as an important part of the company’s AI ecosystem, allowing users to interact with assistants without taking out their phones.

How to watch the event

Apple will livestream the keynote through:

• Apple’s official Events website.
• Apple’s YouTube channel.
• The Apple TV app on supported devices.

For viewers in India, the event begins at 10:30 p.m. IST on September 9. The keynote is expected to last around one to two hours, followed by official product pages, pricing, pre-order details, and launch dates.

Summary: Apple’s next big event is set for September 9, with the “Surprise and Shine” keynote expected to introduce the iPhone 18 Pro lineup and possibly Apple’s first foldable iPhone. Apple Watch, AirPods, Apple TV, and HomePod updates could also be announced, although the company has not confirmed its product list.