Learn how to add location on Instagram posts and stories with this updated step-by-step guide. Discover Instagram’s new location feature to boost engagement and local reach.
There’s something about sharing a moment and instantly letting people know where you are—it’s almost like opening a window into your surroundings. Instagram knows this, and in 2025, their location-tagging tools are smarter, faster, and genuinely fun to use. Whether you run a vibrant food blog, an up-and-coming business, or you’re just snapping another travel pic, knowing how to add a location on Instagram is essential for discovery, engagement, and staying on-trend.
The Basics: Why Location Tags Matter More Than Ever
Locations on Instagram have come a long way. Did you know that posts with tagged locations get—on average—over 30% more engagement than those without? It’s not just about geography; location tags feed into Instagram’s powerful search and Explore algorithms, helping users find your business, story, or adventure. From restaurants eager to welcome new diners, to influencers aiming for global reach, the new features rolling out make location tagging a strategic move every content creator should leverage.
How to Add a Location on Instagram: Step-by-Step Guide
Adding a location is super simple, but here’s the updated process in 2025:
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Open the Instagram app and tap on the ‘+’ to create a post (photo, video, Reel, or Story).
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Edit your content as usual. Right before posting, look for the “Add Location” button just below the caption field—it’s now more visible and faster to use.
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Search for your location. Instagram’s database pulls from Facebook’s Places, which is updated daily. If the place pops up, tap to select.
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Can’t find it? Tap “Add New Location.” You’ll be prompted to enter the address, category (food, shop, event, etc.), and a brief description. Instagram will verify and generally approve new submissions within 24 hours. In 2025, you can even upload a logo for business locations.
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Share the post. Your location appears above the image, clickable for anyone to see maps, directions, and other posts from the same place.
Noticing more precise maps, custom icons, and smart suggestions? Those are part of Instagram’s newest AI-powered updates—making discovery more organic and, frankly, pretty satisfying.
Pro Tips for Brands & Creators
If you’re a business owner, location tags can drive foot traffic and online engagement. Use keywords in your location name, like “Best Vegan Café – Mumbai,” to pop up in more search results. For creators, tagging trending hangout spots or events boosts visibility among niche audiences—think: tagging “Comic Con Delhi 2025” during a fan meetup.
Some influencers have started using multiple locations in Stories and Carousels for cross-promotion. It’s a little hack that’s proven to increase reach by up to 25%! And with Instagram now letting you tag locations in direct messages and comments (hello, local recommendations!), your opportunities are expanding beyond just feed posts.
New Instagram Location Features in 2025
Instagram’s recent update now allows for collaborative location creation—users can suggest edits or submit new venues in real-time. There’s also “Verified Business Location” badges, geo-filters tied to city events, and analytics reports showing how many users discover you via location search.
What makes this really exciting is the integration with Instagram Maps. Visitors can tap your location tag and see a full map with reviews, hours, and your latest posts. If you’re not using locations, you’re missing out.
Wrapping Up: Why You Should Start Now
Let’s be honest—whether you’re sharing a morning cappuccino at Colaba, a concert in Bengaluru, or an art show in Tokyo, adding your location gives every post context, relevance, and story. Instagram’s location tool is more than a tag; it’s your global digital footprint. Don’t wait—get tagging, get discovered.
