To track and monitor the position of your Keywords, You’ll need to buy a good rank tracker and choose the right keywords for it to track. It is important that you understand what keyword rank tracking is and why it’s useful before choosing a keyword rank tracker.
What is Keyword Tracking?
Keyword tracking (or position tracking) is the method of monitoring how the web pages rank for the most relevant keywords in Google’s search results. Google shares certain of these data in the Google Search Console for free. Many rank monitoring tools provide more advanced tracking of keywords as a paid service.
Here’s an example: As you can see below, Best Buy owns the top search result for the keyword “laptop”. ‘Buy Laptops Online at Low Prices’ gets a significant amount of traffic and sales from this keyword. As a result, Buy Laptops Online at Low Prices should consistently monitor the rank of their web page for the keyword “laptop”. A drop in ranking from number one to number two position would likely cost ‘Buy Laptops Online at Low Prices’ Amazon.in millions in sales per year.
Why You Should Track Keyword Ranking
The best way to measure the effectiveness of your SEO efforts is to quickly identify any sudden changes in the search rankings of your website via keyword rank tracking. Businesses are investing in SEO to push more traffic to their websites. To get traffic their web pages have to rank well for specific keywords in Google’s SERPs. Monitor your keyword rankings over time and again and track your most relevant keywords. It’s the best way to determine if your SEO efforts are working in the right direction.
The right keywords increase the opportunity to progress individual and business projects which are provided through selecting the right keyword rank trackers. Tracking your keyword rankings also allows for significant improvements in your SEO results. You may not notice those changes without keyword tracking until you see a major drop in web traffic. The best keyword tracking tools have automated alerts that immediately notify you of changes in the rankings.
Why You Need a Keyword Rank Tracker
To help marketers understand their SEO efficiency, Google provides a large amount of highly valuable data. Google Analytics and the Google search console, however, has key limitations:
- Google Analytics and Google Search Console do not allow you to track the performance of specific groups of keywords over time.
- Google Search Console only shares ranking data for your top 1,000 keywords, and you have no control over the keywords that are tracked.
- Google will also never alert you if there’s a sudden drop in your keyword ranking.
Buying a good rank tracker fixes those limitations. You control the keywords that you want to track, assign them to groups and track as many keywords as you need. In addition, keyword rank tracking tools provide user-friendly reporting that makes results easy to understand and provide useful insights.
How to choose a right keyword rank tracker
Many fantastic SEO rank-tracking tools are available to choose from. Consider these following factors to decide which keyword tracking software is best for you:
- How many keywords can you track for what price?
- Are you able to track keyword performance for mobile vs. desktop, and for specific geographies?
- How frequently does the company update its keyword rankings?
- How rich and intuitive is the company’s reporting?
- Does the rank tracker allow you to tag groups of keywords and filter ranking results?
- Can you set up automated alerts to notify you of major changes in your ranking?
AccuRanker, Ahrefs, SEMrush, and Serpstat are the best keyword rank tracking tools. AccuRanker is a specialty tool that only focuses on keyword rank tracking. In contrast, Ahrefs, SEMrush, and Serpstat are all-in-one search solutions that offer a bundle of several tools (e.g. rank tracking, keyword research, competitive research, site audits).
How to Choose Keywords to Track
To generate the most valuable insights from your rank tracking tool, you must choose the right keywords to track. The categories of keywords you should track are:
- Branded Keywords: These are keywords that include your company’s name.
- Best Performing Non-branded Keywords: These are the keywords that don’t include your company’s brand name that drives the most traffic to your website.
- Keywords for Each Product or Service: These are groups of keywords specific to each distinct product or service that your company offers.
- Keywords for Each New Initiative: These are keywords related to the new initiatives you are pursuing.
- Competitor Top Keywords: These are keywords that generate traffic for your competitors, but not you.
Where to Find Your Keywords
An ideal way of building your initial keyword list is to use multiple sources. We suggest tracking between 500 and 1,000 keywords for any business. The best places to find keywords are:
- Google Search Console
- Google Analytics
- Competitive Analysis via SEMrush, SpyFu or similar tool
- Manual List
Google Search Console is the best source for finding your branded and non-branded keywords that are top-performing. Look for the keywords that received the most clicks in the last 3 to 6 months, and divide them into branded and non-branded groups.
You can also use the Google Search Console to find keywords specific to the particular products or services that your company offers. Filter the Google Search Console data by page to find this data, and then create separate keyword groups for each product or service.
To find the top keywords of your competitors, use either SEMrush or SpyFu. Such tools can be used to classify keywords that drive significant traffic to their websites but not yours. Such keywords can be grouped together and separated as competitor keywords and can be used. Finally, prepare a list of any missing keywords you know are relevant but do not appear on any of the above lists. For example, keyword lists for new initiatives would likely need to be created manually.
What to Monitor In Your Keyword Tracker
Once you’ve organized your keyword list into groups with the correct tags, you can upload it to your keyword rank tracker. The keyword tracker will regularly query Google and report back on how your website is doing in Google search.
Here are the top data points to keep an eye on using your keyword rank tracking tool:
- What is the general trend of your search rankings?
- Have there been any major changes in your ranking in the last day or two?
- How is each category of keywords performing?
- How do your rankings on desktop and mobile compare?
- What keywords have experience the biggest positive or negative changes in ranking in the last few days?
Deep insight into your SEO results will be generated by having a properly implemented rank tracker. It’s best to check your reports at least once a week to see how the business is doing.