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Your logo creatively reflects what the company stands for. Think of businesses like Apple, Google or Coca-Cola – each has a clear representation that people around the world can connect with. The original Coca-Cola logo was designed by the bookkeeper of the company’s founder, Frank Mason Robinson. Users see the logo and think about the company or its services. That is the essence of a good logo.
A good logo will generate trust for your business and your clients, generate brand identity and provide an existing company with a professional look.
Ideas to follow when designing the brand logo
Creating an effective logo is not easy the ideas to remember when designing a powerful logo for your business are:
Brand’s perspective: What thoughts do you think about your company, the very first snap of visual images? Use these images as a stepping stone to constructing a compelling logo. Take the lead of the niche as an esthetic, colour scheme, and style should not be considered as anything out of place. As the logo reflects the visual image of your company, it should convey the right significance to your brand. Let your logo be driven by a story, one that has a meaning, scope, and fits perfectly into your niche.
Logo colours: Colors have the ability to achieve interest from the viewers. So, pick one that can go with your brand name. Color choices will attract consumers to a logo and say something about the brand. The red color, for example, exudes strength, energy, anticipation and passion. On the other hand, orange color can mean confidence, honesty, creativity, warmth, and friendliness. Select a color that will align with your brand and create an immediate bond with your future customers.
Unique logo: The sole purpose of the logo is to attract the target audience and make an impact on them. In addition, in the very first step, you should attempt to build faith in the logo and not to let time decide your fate. The first and foremost criterion for achieving the same is the development of a distinctive logo based on a new idea. Needless to add, the concept of the logo would be better suited to draw attention than rivals.
Best Fonts: Picking typefaces randomly may have a negative effect on the style of your company. Let us understand this with an example. Choosing fonts for a rock band and a toy manufacturer would be different since they have different client identities. Apple, Google or Coca-Cola brands are identifiable by their unique fonts makes it a difference. You may create custom fonts or use the fonts available on the Internet. And, make sure that the typeface font you used in your logo is not out of sync in your company story.
Company Name in your Logo: Would you want your logo to include the name of your company? well, that’s also a good idea. It will help with promotional ads, because you don’t need to spend a lot of money on selling the products separately. Few good examples of companies like Microsoft, Coca-Cola, or RayBan logos. Nonetheless, using an icon as your logo (like Apple’s half-bitten apple) would mean investing money, energy, and time to raise awareness of your brand. Therefore, if you were a start-up, the reputation would be in fine shape if your logo had the name of your business as well.
Scalable: Once you come up with a logo, it is likely to feature on various promotional media – flyers, brochures, websites, and billboards, among others. So, ensure your logo is scalable and looks impressive across the advertisement media. This is important, for if the logo does not have a sense of proportion it will look odd and not visible enough to grab eyeballs.
Conclusion:
Creating a specific brand name with a logo will help the company achieve recognition, popularity and impact. The use of colors, fonts and styles will send a direct meaning to the client and be unique to the style of the company. So, if you’re looking to develop a strong, unique and attractive logo that resonates with your brand, then recruit any professional logo design team.
