SEO and Local SEO Pricing FAQs

With more than one SEO category and at least three or more different price models being commonly used, it may be difficult to understand the SEO and local SEO pricing. The following FAQ will help you make SEO pricing relevant, including local SEO prices. Giving a one-size-fits-all estimate for the cost of SEO services is almost difficult, as several factors come into play.

Here are an SEO quote’s main reasons: It all depends on the scale of your website more the pages on your website the quotation would be more. A thousand pages e-commerce site required more work and cost more than a 10 pages web site.

Many websites need many basic structural tasks performed on them while others have a result-driven goal that allows more effort to be poured into an SEO campaign. Some industries are more competitive than others and required more work. Few industries require to work more on their specific keywords and few are more competitive than others. So depending on that pricing is fixed.

Most of the SEO pricing models are designed to work on a set-it-and-forget-it basis, whereas few have someone in charge of your end-to-end campaign. Some models work a la carte: which fits into your marketing plan at large. So overall SEO pricing depends on the way you take the SEO services.

Why are there so many different SEO price models?
If you have started researching SEO packages already, you may have found that there is more than one way to charge for SEO services. There is no real standard for what SEO companies are charging but there are four main ways for SEO services pricing plan.

SEO hourly pricing: When you have a specific project that you want to complete, usually as part of an overall marketing plan that you already have, it can sometimes make sense to contract for services by the hour, particularly if you have an in-house SEO team that can not take on the project.

Project-based SEO: For example, you pay a set fee for a specific task, like a complete SEO audit.

Results-based SEO: On the search engine results pages (SERPs), your contract with the SEO firm with this model for a targeted outcome. You don’t pay anything until you hit the set goal. Pricing is complicated because certain keyword targets are easier to achieve than others.

Monthly Retention: It is the full-service plan where you set up an ongoing relationship with an SEO agency rather than a one-off project deal.

Very often a customized SEO plan will incorporate more than one SEO pricing model.

SEO Pricing FAQs

Q: Is SEO free?
A: SEO has always been labor-intensive but the industry has developed as the years gone by. Today, it is not only labor-intensive but also includes a monthly allocation of the budget.

Q: What distinguishes between SEO and SEM?
A: Search Engine Marketing (SEM) is a wider term that includes both SEO and other search marketing strategies such as online advertising. Both have the same goal of promoting the website by making it become more visible in the search engine results. Think of  SEO as earned and SEM as paid.

Q: How much per month does SEO cost?
A: SEO pricing can be simple or complicated as you need it to be. Ideally, what you pay for is a highly customized package in which you pay only for what you need. SEO costs vary among SEO agencies and it is important for business owners to understand exactly what they are getting and to trust the people with whom they choose to partner.

Q: How much does a basic SEO cost?
A: For the four main ways to contract for SEO services, refer to the section above on the different SEO pricing models. In general, the costs look like this:
Hourly SEO. Rs 4500 to Rs 10,000 per hour.
Project-based SEO. Rs. 60,000 to Rs. 4,50,000 per project
Results-based SEO. Too keyword-dependent for any generalizations!
Monthly retainer. Rs. 15000 per month to Rs. 3,00,000+ per month.

Q:What is an SEO audit?
A: The best type of SEO package for you depends on your industry, your website, your goals, and your company. An SEO audit is usually the tool used to assess your unique situation and come up with relevant goals for a customized plan.

Q: How much is it for an SEO audit?
A: Sometimes an SEO audit is offered for free. Be wary of these offers, however, few do charge for the SEO Audit. The pricing depends on company to company.

Q. How long does an SEO audit take?
A: SEO audit takes about two full days for one person to complete.

Q: Do I need an SEO audit?
A: Clients who come to us for an SEO audit fall into two categories:
– Those who know very little about SEO and don’t know what they need.
– Those who want validation of their current SEO.

Q: What is on-site SEO?
A: Also called on-page SEO, this refers to the technique of applying best practices to the code on your website. There are multiple ways that a website can be improved for search by adding to the backend code. Visitors won’t see these changes but the search engine bots will certainly take note.

Q: What is off-site SEO?
A: This refers to SEO strategies that send “SEO juice” to your website to improve its ranking in the search engines. High-quality links from authoritative, reputable sites are considered an excellent form of off-site SEO.

Q: How much do freelancers charge for SEO?
A: Freelancers are really all over the place with SEO pricing, even more so than agencies. Keep in mind that if someone is charging too-good-to-be-true prices, they are probably using shady techniques that can ultimately do more harm than good in the long run.

Q: What SEO services do your prices include?
A: The most effective type of SEO plan is tailored to fit your goals and includes only the services you need. Therefore, we employ a mix of techniques and pricing models to create your custom plan. To give an accurate answer here, we’d need some basic information from you. Please feel free to use our handy online contact form to get in touch.

Q: Do you have long-term contracts?
A: No.  Marketing makes it easy to partner for SEO services by not requiring you to commit to a long-term contract.

Q: Can I do my own SEO?
A: You can do your own SEO, but there are a number of things to consider before taking that on:

Time: Do you have the time to dedicate to properly doing SEO on your website? The amount of time needed to optimize a site and do all the necessary research (in addition to the other responsibilities you have within your business) needs to be considered. Also, SEO is constantly changing; Google frequently rolls out both minor and major updates, and you will have to stay on top of these to make sure they’re not affecting the work you’ve already done.

Technical skills: Are you comfortable with HTML to make minor edits? Can you install files and code on your site? SEO isn’t purely technical, but it does require some know-how to perform some relatively basic tasks. (One way to cut down on the amount of technical skills you need to know is to use WordPress for your site and follow our SEO Setup Guide.)

Writing: Are you willing (and able) to create content regularly? Fresh, relevant content is becoming increasingly important to search engine rankings, so you’ll need to either invest your own time or pay someone to write content for everything from your blog to your service pages.

If you’re willing and able to learn the major aspects of SEO and commit to working on them for at least 10 hours per week, then doing your own SEO may be an option for you. For others who realize their time is better spent on parts of their business or job they understand, paying an SEO agency or consultant is probably a better use of time and money.

Q: What do SEO consultants do?
A: SEO consultants first learn about your company and your goals. Then, they work with you to support your marketing objectives in all areas: website traffic and conversions, social media, and more.

Q: Why is SEO so important?
A: For a brick-and-mortar business, foot traffic means a higher chance of getting customers in your door. SEO works to place your website in a position on the search engine results pages (SERPs) that will result in more traffic, too. When your website is easy for people to find, you’ll have more visitors that may become customers.

SEO also serves to assist the search engine robots, which need help understanding your website. When the right clues are embedded in the code of your pages, it’s like guiding those robots to place your site in front of the right users.

Q: Why is local SEO important?
A: Mobile phones dominate our lives now. That means mobile search is on the rise. As more people search while on the go, it’s clear that they’re searching for something nearby. That means they’re paying attention to the local results. It’s key to make your website easy to find for these searchers because typically, they’ve already decided to buy; now, they just need to know where!  And the stats support this: Seventy-two percent of people who do a local search end up visiting a store within five miles. If you want to reach those shoppers, it’s important to show up in the local results.

Q: Can you give examples of local SEO campaigns?
A: A good Local SEO campaign will have all of the following components:

• Keyword research
• Technical review of your website
• Optimization of each page on your website using the keyword research
• Competitive analysis
• Identifying content gaps
• Creating a content strategy
• Link building outreach
• Online directory submissions
• Review acquisition strategy

Q: When should I consider purchasing local SEO services?
A: Since local SEO (or any type of SEO, for that matter) is a long-term process, most business owners see value in getting started as soon as possible. If you are in the process of having a new website created, have SEO professionals involved from the beginning for best results.