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Top 5 Best Possible Video Formats & Specifications for Top Social Media Platforms

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You have a new video ready for social media sharing? Here you can find the right video specifications to optimize your post and ensure the best results for Facebook, Instagram, Twitter, LinkedIn & YouTube. Keep these points in mind when producing your social media video to increase your chances of success.

Here are some of the goals you could pursue with your video:

  • Build Brand Awareness
  • Reach People Who’re Looking to Buy
  • Tempt Your Competitors’ Customers
  • To keep engaging with your followers
  • Show how using your product can help solve a problem

Regardless of the social media platform, you will find the perfect video specifications for each network below.

1. Facebook video specifications:

Don’t miss posting & sharing your video on the world’s largest social network i.e Facebook. More than 100 million hours of Facebook videos are viewed every day, and up to 477 percent more frequently are shared on Facebook videos than on YouTube.

Instead of sharing the video from an external site via a link, you can upload it directly to Facebook, because the engagement levels of such videos are up to 168 percent higher compared to those embedded via links from other platforms (e.g. YouTube or Vimeo).

Facebook video facts:
Facebook’s Advertising Guide recommends that when creating your video you take account of the following points:

Format: A .mp4 or .mov file with H.264 compression is recommended, but almost all file types are supported.
Audio: Stereo AAC, min. 128 KB/s
Ratio: 9:16 resp. 16:9
Resolution: Highest possible resolution without pillar boxing (no black bars). No limitation of the maximum resolution.
Size: max. 4 GB
Length: max. 240 minutes
Text: Header up to 25 characters, description up to 30 characters

Your video can have a total length of 240 minutes and a maximum file size of 4GB.

2. Instagram Video Specifications:

Nearly 71% of companies use Instagram to reach their audiences. More than 500 million active users are using the platform daily. According to one of the report Instagram users in the US alone will reach 125.5 million active users by 2023. The network surpassed the 1 billion monthly active user mark in June 2018. So it’s worth the investment.

You can post your video either in the feed or in your story on Instagram. These are the major differences between the two placements.

Instagram Video Facts:
The Instagram Ads guide, the design recommendations for Instagram videos are much the same as for Facebook, except for the maximum video length of either 15 or 60 seconds. You can upload videos for IGTV Videos that land in length between 15 seconds and 10 minutes. But, if your account is verified(ticked) or you have a large number of followers, you can post IGTV videos that are up to 60 minutes.

Format: .mp4 or .mov file with H.264 compression recommended, but almost all other file types are supported.
Audio: Stereo AAC, min. 128 KB/s
Ratio: 4:5 or 1.91:1 (feed) / 16:9 or 4:5 and 9:16 (story)
Resolution: Highest possible resolution without pillarboxing (no black bars). No limit of maximum resolution.
Size: max. 4 GB
Length: max. 60 sec (Feed) / max. 15 sec (Story)
Text: max. 2200 characters (feed only)
When using text and logos in your stories, be sure to add a little more distance to the top and bottom of the picture.

Instagram TV is an additional feature that allows you to publish videos up to 60 minutes long.

Your Instagram video has a maximum length of 60 seconds in the feed, 15 seconds in your stories, and 60 minutes on Instagram TV. A format of 16:9, 1:1, or 4:5 in n the feed is recommended, you can post additionally in 9:16 format in your story.

3. YouTube video Specifications:

YouTube is a giant in online space, with 2 billion active monthly users.YouTube continues to be the pioneer in video content, and is still the most common medium for communicating with viewers. YouTube has tremendous potential for your video content as the world’s largest video site and second-largest search engine. More comprehensive content can be easily posted here. The average video posted by these channels was around 12 minutes long, for ad placement and algorithmic preference, which aligns with the 10 minute YouTube threshold. If your YouTube video is longer than 10 minutes, you have more capacity to manually place your ads where you choose, as opposed to the auto-insertion system of YouTube. You can choose from an variety of different formats and sizes for organic videos.

YouTube video facts:
For YouTube, the following recommendations apply:

Format: .mov, .mpeg4, .mp4, .avi, .wmv, .flv, .3GPP or .WebM
Audio: Stereo AAC
Ratio: 16:9 ideal, 4:3 with pillar boxing (black bars)
Resolution: 426 x 240px to 3840 x 2160px
Size: max. 128 GB
Length: max. 12 hours

For an optimal display, you should stick to a 16:9 ratio.
The maximum length of a video is 12 hours, and the maximum size is 128 GB.

4. Snapchat video Specifications:

Snapchat videos get over 10 billion views daily. There are 360 million estimated monthly active users. The number of everyday snaps(Photos & Videos) created is 3 billion. Approximately eight-in-ten Snapchat users aged 18 to 29 (77%) say they’re using the app every day, including 68% who say they’re using it several times a day.

On Snapchat, you can either post a max. 10-second video in your company story or a longer ad. You should adhere to the 9:16 format, although horizontal videos are also permitted for long-form ads.

Snapchat Video Facts:
Generally, videos with the following specifications can be uploaded:

Format: .mov or .mp4 file with H.264 compression
Audio: Stereo AAC, PCM, 192 KB/s
Ratio: 9:16
Resolution: 1080 x 1920px
Size: max. 32 MB
Length: max. 10 seconds
More requirements for your Snapchat video can be found here.

Stick to your Snapchat videos in 9:16 format.
Snapchat extends length of video Ads from 10 Seconds to 3 Minutes.

5. Twitter Video Specifications:

Twitter content has always been consumed more faster on the smartphone. On a mobile screen, as many as 93 per cent of video views that happen on Twitter happen on a mobile device. Videos are shared like no other content because its content that people like to engage with.

You can post your video to your feed on Twitter, in portrait or landscape format. The following specifications apply according to the dimensions:

Twitter video facts:
Twitter recommends a number of criteria for an optimal video. Pay particular attention to the following specifications:

Format: .mp4 or .mov file with H264 compression
Audio: AAC
Ratio: 1:3 resp. 3:1
Resolution: 32 x 32px to 1280 x 1024px
Size: max. 15 MB (synchronous) / 512 MB (asynchronous)
Length: 0.5 – 30 sec (synchronous) / 140 sec (asynchronous)
Text: Tweet up to 116 characters, title up to 70 characters, description up to 200 characters

Maximum video length is 2 minutes and 20 seconds.

It’s not just enough to upload your video onto this social media platforms to be found. To reach your target audience it needs to be shared. If you know the requirements of platform and take them into account during the video development stage, it is not that hard to post videos and get it shared & viral. We wish you all the best with your video!

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