Brijesh Desai 
Invoke Media launched Hootsuite back in 2008 and has since then accumulated an impressive array of features. Hootsuite emerged as the top social media management system in a survey from monitoring tool Pingdom, with more than 20 percent of companies using it to manage their social media empires.
What is Hootsuite and what does it Do?
Hootsuite is one of the best tools for Social Media Management. It allows you to keep track and manage your many social network channels. It can give you the ability to monitor what people say about your brand and help you respond instantly. You can view streams & & manage your Twitter, Facebook, Google+, Instagram, YouTube, and LinkedIn profiles. It also supports FourSquare, Pinterest, StumbleUpon, Vimeo, and many other platforms available through third party applications. With so many business networks to manage, Social Media Management tools have undoubtedly become so popular and rely on today by many businesses.
How to Get Started Using HootSuite
1.Setting up HootSuite
Create an account. You can use your Twitter, Facebook, or Google account to create an account, or you can create an account using a separate email address. Making a personal account on HootSuite is free.
2. Add your networks
HootSuite lets you add all your social networks to one account, allowing you to quickly see all your updates and feeds in one window. To do so, you’ll need to log in to each of the social networks you want to link. Connections are made through each company’s respective login system; the passwords are not collected or stored by HootSuite.
- The first time you create your account, you’ll be asked which social networks you want to add. You can later add and remove other networks by clicking on the “+Add Social Network” button on your dashboard in HootSuite.
- HootSuite has built-in support for Twitter, Facebook, Instagram, and LinkedIn. You can add support for other networks through apps.
- If you have multiple accounts on one service, you can add them all to one HootSuite account.
3. Add streams
You can either click at the top of the dashboard on the “+ Add Stream” button or use the “Add a stream” tool that opens to the right of your current streams.
Select the social network, then add the feed you want to monitor. This could be Facebook’s News Feed, someone you’re following on Twitter, or just about any other part of your social networks you want to monitor.
4. Create multiple tabs
Click the “+” button at the top of your dashboard next to your existing tabs. These tabs allow you to organize and collect related streams in one place. You can have a “Work” tab, a “Personal” tab. It’s all up to you and how you want to organize your information.
- Each tab can have streams from any of your connected networks.
5.Post messages
The top bar of the HootSuite dashboard is your message tool. Use the drop-down menu on the left to select the social networks that you want to post to. You can post to as many of your social networks as you’d like in one post.
6. Write your message in the “Compose” box
You an post whatever you’d like and even include links, images, and location tagging. When your message is ready, click the “Send Now” button to post it to all of your selected networks.
- Keep in mind that Twitter has a character limit of 280.
- You can schedule your post for a later date by clicking the calendar icon.
Aside from scheduling and monitoring, Hootsuite has plenty of other helpful features for Hootsuite Power Users that aim to make social media management easier. We’ll go over its powerful analytics and reports, content suggestions, and the app marketplace.
In addition to scheduling and monitoring, Hootsuite has plenty of other useful features for Hootsuite Power Users that aim to make the management of social media simpler. It’s powerful analytics and reports, suggestions for content and the marketplace app are the additional features that makes it the best tool to use.
Hootsuite offers a powerful set of features that will facilitate your social media marketing simpler. When it comes to social media management, it’s one of the top three contenders and allows you to tailor your workflow to your needs. Now that you know how to use Hootsuite, and considering it offers a free beginner plan, we recommend you give it a go.